Photo: Pierce Thiot
Container Store
For most men, their entire home is their junk drawer. When it comes to storing their stuff, any flat surface will do. Kitchen drawers, the space between sofa cushions, the top of their dressers--for guys, these are all fair game for placing (and misplacing) their daily essentials. These ads connect with the universal male desire for simplicity while pointing up the inadequacy of their existing solutions.